The TRX 2.0 logo is the modern implementation of the iconic TRX wordmark. Honoring the heritage of this globally recognized brand with a clear visual identity indicating the next generation of TRX. Representing the signature black and yellow across various modalities and unleashing the TRX from “the box”, the future of TRX is connected and forward looking.
Better, Faster, Stronger - 2.0
TRX 2.0 LOGO DESIGN
TRX 2.0 LOGO DESIGN
The TRX 2.0 logo is the modern implementation of the iconic TRX wordmark. Honoring the heritage of this globally recognized brand with a clear visual identity indicating the next generation of TRX. Representing the signature black and yellow across various modalities and unleashing the TRX from “the box”, the future of TRX is connected and forward looking.
Better, Faster, Stronger - 2.0
PRIMARY WORDMARK
These elements are the basis of our identity system. These are the only wordmark elements to be used to signify our company.
Secondary wordmark color options can be used for endless style application.
Yellow on Black
Our preferred colorway. The yellow wordmark should only be used on a black background or on our secondary dark gray.
Black on Yellow
The best option when you need a pop of color. Black on yellow is appropriate for both small and large applications.
White on Black
The white wordmark may be used on black backgrounds or with other dark colors. It is often used in web design.
Black on White
Black on white option is used when color is not an option or in conjunction with other brandmarks.
In this wordmark configuration, always maintain a clear zone around the wordmark to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the “X” in the primary identifier.
The TRX workdmark should not appear smaller than the minimum size (.125” high) so that it is always recognizable and readable.
In all cases, the TRX wordmark should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.
In this wordmark configuration, always maintain a clear zone around the wordmark to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the “X” in the primary identifier.
The TRX workdmark should not appear smaller than the minimum size (.125” high) so that it is always recognizable and readable.
In all cases, the TRX wordmark should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.
Our black and yellow is iconic. It’s our most identifiable asset, from the color of our Suspension Straps to our logo.
Cheerful and energetic, this expanded palette propels us into a global future. We always ensure a presence of brand black and yellow, either within the composition or through the presence of a logo.
Our black and yellow is iconic. It’s our most identifiable asset, from the color of our Suspension Straps to our logo.
Cheerful and energetic, this expanded palette propels us into a global future. We always ensure a presence of brand black and yellow, either within the composition or through the presence of a logo.
Our primary color palette consists of one color plus black and white and should be used in all design and marketing materials, both internally and externally.
Colors from the secondary color palette may be used as complements to the primary palette.
Primary Typeface
Montserrat is the primary typeface for TRX’s communications. It has been chosen because its geometric and modern style reinforces the brand. It features a number of weights and thicknesses in standard and italic versions. This provides maximum flexibility for various applications.
The Google font Montserrat is available for download at:
www.fonts.google.com/specimen/Montserrat
We inspire readers to take action while guiding them with our expertise.
How We Sound
ACTIVE-MINDED
Our words convey strength and action. Users should be motivated to move after they read.
CONFIDENT
Write in a way that communicates expertise—knowledgeable and friendly, not obnoxious.
CASUAL
Write as if you are talking to a friend. We are conversational and professional.
SUPPORTIVE
Our messaging demonstrates that we are here to help, and we have readers’ success in mind.
RALLYING
We speak like our favorite instructors. We motivate without being cheesy.
How We Write
Be succinct, not verbose.
Make paragraphs short and scannable. A paragraph should not have more than 3-4 lines.
Be specific, not vague.
Cut the fluff and say what you mean. Maintain a direct and candid tone.
Be positive, not negative.
Use positive, affirming language. (Example: Use verbs like “will,” “power,” “strengthen,” “motivate,” “inspire,” and “succeed.”). Skip the negative reinforcement or “tough love.”
Be everyday, not technical.
Avoid clinical, technical, or academic jargon. Refer to muscle groups in conversational ways (Lats, glutes, etc.). Use correct grammar, unless it sounds too stuffy.
Be informed, not dumbed-down.
Explain how and why things work without leaning too heavily into jargon. Simplify.
Be democratic, not niche.
Avoid excessively casual or bro-y slang. Don’t be too quirky in your humor.